brand.2060digital.com will always have the most updated version of these guidelines.
Logos
2060 Digital
2060 Digital
The new 2060 logo comes in four variants.
2060 (numbers only) Stacked and Horizontal
2060 Digital (full logo) Stacked and Horizontal
Please see below for usage on a light and dark background.
2060 Digital Logo
USE ON LIGHT BACKGROUND
USE ON DARK BACKGROUND
OUTLINED VERSION
Please note: Only the number version of the logo has an outline version. It should be used in cases when the logo should be subtle.
Connected Performance
COLOR/WHITE CENTER-ALIGNED VERSION
COLOR/WHITE LEFT-ALIGNED VERSION
H x 2060
Hubbard x 2060 Digital
COLOR VERSION(S)
BLACK/WHITE VERSION
Colors
Our primary colors are Kelly Green and Blue. We have a secondary palette that should be used to bring color and life into our brand.
Primary Colors
Kelly Green
HEX #40B449
Pantone 7738 C
C: 73 M: 0 Y: 100 K: 0
Blue
HEX #14294E
Pantone 534 C
C: 100 M: 91 Y: 27 K: 13
Secondary Colors
Bright Lime
HEX #C4D82E
Pantone 380 C
C: 28 M: 0 Y: 99 K: 0
Lime
HEX #8AC440
Pantone 2285 C
C: 51 M: 1 Y: 99 K: 0
Bright Blue
HEX #44C4F2
Pantone 305 C
C: 60 M: 2 Y: 0 K: 0
Dark Blue
HEX #08162E
Pantone 296 C
C: 100 M: 91 Y: 37 K: 32
Bright Purple
HEX #6F3493
Pantone 526 C
C: 62 M: 74 Y: 0 K: 0
Purple
HEX #431B56
Pantone 2627 C
C: 78 M: 99 Y: 3 K: 0
Dark Purple
HEX #1C0F30
Pantone 5255 C
C: 85 M: 100 Y: 17 K: 6
Light Grey
HEX #F2F2F2
Gradient Combinations
Kelly Green - Bright Lime
#40B449 to #8AC440
Angle: 45°
Dark Blue - Blue
#08162E to #14294E
Angle: 45°
Dark Purple - Bright Purple
#1C0F30 to #6F3493
Angle: 45°
Blue - Bright Purple
#14294E to #6F3493
Angle: 45°
Bright Purple - Bright Blue
#6f3493 to #44C4F2
Angle: 45°
Typography
LOGO FONT/HEADINGS
HEADINGS (GOOGLE FONT ALTERNATIVE)
Poppins Bold
BODY FONTS
Karla Regular (Default)
Karla Italic
Karla Light
Karla Light Italic
Karla Bold
Karla Bold Italic
Voice/Handwritten Notes
Voice/Tone
Our Voice
We write and speak how we work. As a company, we are the perfect combination of an analytical mind focused on a good time, and our voice is a reflection of that. Our writing should function as a 1-2 punch of personality backed by serious facts.
- Playful, proficient, & personal
- Analytical Yet Human
- Authoritative But Approachable
- Functional Yet Fun
Our Voice Is Fun:
For most marketers, efficient PPC campaigns are about as rare as an albino unicorn.
But Analytical:
By focusing on specific key phrases, we can essentially grab customers who are already halfway through the sales funnel and push them directly to the appropriate landing page.
Our Tone
For Written And Verbal Communication
Our tone is playfully formal. We strive to attain a perfect balance between approachability and a deep knowledge of what we do. As an agency, we are made up of experts and leaders in our fields. It is important to understand that even though we are professionals, we still should retain our approachability and our ease of conversation.
Content should be:
- Helpful
- Engaging
- Approachable
- Knowledgeable
- Lighthearted & Positive
Helpful
We need to be prepared for our readers and website visitors to be fairly in the know when it comes to digital marketing. From potential and current clients to potential employees, our content needs to be clear, positive, concise, and punchy.
Knowledgeable
The core of our tone needs to be the information that we revolve around. We know our data, we have scrubbed the analytics, and we don’t just get in the weeds, we live there. Every sentence that we speak needs to be steeped in knowledge and data.
Approachable
Digital marketing can be daunting. There are a slew of TLAs (Three Letter Acronyms) that marketers use constantly, which can be intimidating when left unexplained. Our tone should be clear and knowledgeable enough to inform clients, but also fun enough that people want to talk to us.
Engaging
Connecting, establishing, and building relationships with our clients and their customers is one of the most important aspects of our company. At every level, from AE to VP, we need to speak in an engaging and relatable tone.
Lighthearted & Positive
At the end of the day, we have fun with what we do. On every page of our website and every official document we create, our lighthearted fun should always make an appearance. If our knowledge is our core, our lighthearted nature is our heart.
Values
Our values represent an unwavering commitment to achieving our potential as individuals and as an organization. These five principles keep us rowing in the same direction through each new challenge and opportunity.
VALUE PINS
We greet each new challenge with a sense of adventure.
We love to ask questions and dream of possibilities.
We are so much more than the sum of our parts.
We take pride in our efforts—and above all—our results.
We are never “done” learning, improving, and adapting.
OUTLINED VERSION
FULL VALUE DESCRIPTIONS
Digimojis
Digi is a symbol of our creativity, spirit, and connection as a team. This friendly dino reminds us to approach challenges with energy and curiosity while celebrating the unique spark each of us brings to 2060 Digital.
Templates
Microsoft Word
Look like an actual pro by using a 2060 Document Template. This Microsoft Word template uses the official fonts, colors, and logos. Simply use the "styles" dropdown menu while you're creating your document to make it easy.
Just hit the "MAKE A COPY" button from under the "FILE" menu to copy the template and start editing.
STYLES - DROPDOWN
TEMPLATE PREVIEW
Powerpoint
Our PowerPoint template is shared online and can be duplicated and used for your presentations.
TEMPLATE PREVIEW
